JOYRIDES
01 a national BMW culture brand

Every BMW
has a story.

Joyrides is a club for people who already love these cars — and a guide for everyone who's about to. We collect stories from owners across America, route buyers to the right dealer in their market, and pay creators for the work.

26,841 members· 147 contributors· 25 cities · & growing
02 stories

People you'd
stop to talk to.

M · Monday
@bk_bimmer_27 · NYC
"It's the third pedal."
G87 M2 · Toronto Red · 6MT
Classic · Sunday
@e46zhp.daily · Tampa
"My dad's car. Now mine."
2003 330i ZHP · Imola Red
BMW of the day
@phytonicblue.life · ATL
"Slate gray in shade. Sapphire in sun."
M340i · Phytonic Blue
M · Monday
@m5cs.austin · TX
"Gold wheels. Once. Forever."
F90 M5 CS · Frozen Brilliant White
M · Monday
@f80ms3.brooklyn · NYC
"Yas Marina in October."
2018 F80 M3 Competition
Spec spotlight
@m3.touring.ny · NYC
"I imported it. Worth every form."
G81 M3 Touring · Isle of Man Green
Family
@e92m3_dad · Tampa
"V8 + car seat. Yes, both."
2011 E92 M3 · Jerez Black
EV edition
@i4_chicago · IL
"Test drove the Tesla. Bought this."
i4 M50 · Brooklyn Grey
03 joy match™ · proprietary

Find your BMW.

Sixteen questions. Five minutes. We map how you actually live to the BMW that fits — model, trim, color, interior, options, with the reason it's the answer. Trade-secret algorithm. The interview is on the house.

  • Persona-aware — built on the 10 BMW buyer archetypes.
  • Climate-aware — Florida sun and snowbelt salt change the spec.
  • Confidence-scored — you see exactly how strong the match is.
  • Routed — your result lands in front of the right Joyrides Network dealer in your market.
Sample result
M340i xDrive.
Phytonic Blue · Cognac · M Sport · Premium
92%
overall
96
persona
91
lifestyle
94
budget
"You commute, weekend-drive for fun, and keep cars 5+ years. The B58 inline-six is the most reliable modern BMW makes — you'll keep it long enough to benefit. Phytonic Blue is the dealer secret."
5 layers · deterministic·trade-secret algorithm
04 events

The first handshake is in person.

flagship · vol. 01

Joyrides:
The Gathering.

One evening. One hundred guests. Premium venue, curated cars-as-décor, six live Joy Rides interviews captured for the next quarter's content. By invitation and application.

When
Nov 14, 2026
Saturday · 5–10 PM
Where
St. Petersburg
Venue announced 90d before
Capacity
120 guests
Apply to attend
included
  • Curated food stations · raw bar · craft cocktails
  • 15–25 owner-displayed cars in the show
  • Live Joy Rides interviews on stage
  • 15-minute talk by a guest speaker — historian / instructor / journalist
  • Branded swag bag · Joyrides T-shirt · field guide · enamel pin
  • Travel covered for Top 25 contributors of the year
"Selected, not stocked." — same with the guest list.

Upcoming · the next 12

Subscribe to the events calendar — add to Apple · add to Google · iCal feed
8 of 23 upcoming · view full year →
05 Correspondents

25 cities.
25 people
worth knowing.

Joyrides Correspondents are the top contributors in each metro — paid a $200/month retainer to file four approved stories monthly. They run local meetups, scout content, vouch for partner dealers, and get flown to The Gathering on us.

We pay creators. We credit them. We tell their friends. Drive it home.

5 active Correspondents
10 candidates · 10 markets open
Active · NYC vol. 4 / 4 this month
@phytonicblue.life
M340i specialist · 47.1k followers · Atlanta
Active · LA vol. 3 / 4
@e30_garage.la
Classic E30/E36 · 88.6k followers
Active · AUS vol. 4 / 4
@m5cs.austin
M5 CS gold-wheels · 24.0k followers
06 UGC · two stories worth telling

The first time.
And why this one.

Joyrides is built on two stories. First Drive — the moment you sat in a BMW for the first time, often a test drive — that's the conversion moment, the one almost nobody captures. Why This One — the reason an owner chose their specific BMW out of all the cars they could've bought — that's the heart of the show. Sixty seconds. Send it in. We pay every approved video.

Pillar 01 · the moment
First Drive

"Tell me what just happened in the last ten minutes."

  • $25 base on approval + free "First Bimmer" tee
  • $50 Featured · $150 Spotlight
  • Auto-entered into the $500 quarterly grand prize
  • "1 Year In" anniversary retrospective invite
Premium tier · harder to capture · the conversion moment
Pillar 02 · the why
Why This One

"Why this specific BMW — out of every car you could've bought?"

  • $5 base · every approved submission
  • $25 Featured · $100 Spotlight
  • $500 quarterly grand prize
  • $200/mo Correspondent retainer · top contributors
The heart of the show · the original why that bimmer?

All payouts via Venmo / PayPal / Cash App within 24 hours of approval. Approval window: 5 business days.

Submission · v1
🎥
Drop your 60-second video here
vertical · 30–120 seconds · no copyrighted music
Test-drive submissions get a free "First Bimmer" tee with approval
07 the network

Find a dealer who
treats this like a craft.

Joyrides Network is a curated group of BMW dealers — one per metro — who've signed up to handle our community's leads with the same care we put into the show. Enter your ZIP and we'll route you to the right one. Local sales advisor. Real conversation. No bait-and-switch ads.

"Selected, not stocked." — same with the dealers.

Find your local Joyrides dealer
NYC metroBMW of NYC ✓
Tampa Bay metroSean Loperfido · 917·992·5387
Los Angeles metroBMW of Beverly Hills ✓
Atlanta metroBMW of Atlanta ✓
Boston metroBMW of Boston ✓
Chicago metromarket open
Other marketswe'll connect you to Sean while we recruit your local partner
08 a note from the founder

"We don't sell cars.
We sell the first ten minutes
after you turn the key."

— Sean Loperfido
President · Joyrides
917 · 992 · 5387 · sean@joyrides.club
09 stay in the garage

A short newsletter.
One Friday a week.

New cars in the network, the best stories of the week, what we found at Cars & Coffee, the next event you should put on your calendar. Never more than you need.

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